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hi, beautiful.

My name is Abby Elson and in short, I am an interior designer turned makeup artist. I have a fundamental love for all things beauty + design. I am a proud military partner. Being deep in a book is my happy place. I love moving my body and prioritizing my health (while drinking all the Pepsi). I am working toward visiting every National Park in my lifetime. After 6 years practicing makeup artistry, I have specialized in "natural glam", which seems to be the most requested bridal vision for Missouri brides.

Bold Beauti Story

I created Bold Beauti in 2018, about 2 years into serving as a LimeLife by Alcone Beauty Guide. My skin had completely cleared up while using LimeLife's skincare after a long + hard struggle with acne. My confidence was growing by the day, and the professional-grade makeup was unlike anything I'd ever experienced.

Myself and my clients couldn't get enough! My passion for makeup artistry was growing and I was getting more and more requests to do bridal makeup. I started investing in trainings with top MUAs in the industry and networked with professional MUAs across the country to strengthen my skills and get a feel for the business.

I was also itching to be my own boss. My degree is in interior design, and I will always have a passion for it! But I was feeling the call to do something really scary... After a lot of planning, I decided to leave my job in the interior design industry to retail LimeLife and do makeup artistry full-time. It was one of the best decisions I've ever made and I've never looked back.

I strive to make every client feel comfortable, confident, loved, and inspired to be a little more BOLD when you leave my chair. I work very closely with my clients to ensure they are happy with their look and their LimeLife products.

Again and again I see LimeLife bring about amazing change -- whether it's for a special occasion or it's in your daily routine. Being the conduit for that magic is the best job in the world. Thank you for taking the time to learn more about Bold Beauti! I am honored to serve each and every one of you.


XOXO, Abby

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